Quick answer. RCS loyalty programs typically use the inbox for five moments: enrollment (“Reply JOIN to start earning”), points updates (“You now have 240 points”), reward alerts (“You’ve earned a free drink, [Redeem]”), personalized offers (a branded card with a member-only deal and a buy button), and re-engagement (“Your points expire Friday”). Real brands are already moving loyalty messaging to RCS: Subway, which runs one of the largest restaurant loyalty programs, has used RCS for branded offers, and Mexican retailer Club Comex moved its loyalty club from SMS to RCS and reported a 115% revenue increase.
A simple, common pattern: a coffee chain replaces its plastic punch card and app with an RCS program, members enroll by texting a keyword, get a tappable digital card, see their balance, and redeem a free drink in one tap. No app install, full reach, every interaction measurable.
Because RCS carries verified branding and rich media, the loyalty experience looks and feels like a premium app screen, logo, imagery, progress, and buttons, while living in the customer’s default messages.
Key facts
- Subway runs one of the largest QSR loyalty programs (tens of millions of active members) and has tested RCS offers, seeing conversion well above SMS on a test campaign.
- Club Comex (Mexico) moved its loyalty club from SMS to RCS and reported a 115% revenue increase, with click-through jumping from under 3% to ~8% (Infobip, 2024–2025).
- ENGIE, the French energy company, ran a gamified RCS advent-calendar campaign for its loyalty program that drove 3x more account reactivations than SMS, with a 75% open rate and 17% click-through (Google RCS for Business case study with Infobip, vendor-reported).
- French grocery chain Chronodrive reports 3x higher click-through on RCS campaigns to its Chronolovers loyalty members versus its classic SMS sends (Sinch customer story, 2026, vendor-reported).
Restaurant loyalty through RCS
Quick answer. Restaurant loyalty through RCS replaces punch cards and under-used apps with a branded inbox program: diners enroll by texting a keyword or scanning a QR at the table, earn points or visits automatically, get a tappable digital rewards card, and receive timely offers like “double points today” or “a free side with your next order, [Order now].” Because it lives in the native inbox, it reaches every regular, not just the ones who downloaded the app, which is why restaurants see stronger participation and repeat visits.
Restaurants are an ideal fit: visits are frequent, offers are time-sensitive, and the audience skews mobile. RCS lets a restaurant push a lunchtime offer, recover a lapsed regular, or promote a slow night, with imagery, a menu link, and an order button, straight into the inbox.
Real signal: Subway, with one of the largest restaurant loyalty programs (tens of millions of active members), has used RCS for branded offers and saw conversion well above SMS on a test campaign.
Key facts
- Subway has issued tens of millions of dollars in loyalty rewards and runs one of the largest QSR programs; its RCS offer test beat SMS on conversion.
- Pizza Hut reported a 280% higher click-through rate on a seasonal RCS campaign versus SMS (industry case data).