Quick answer. Airlines, hotels, and travel brands use RCS for booking confirmations, boarding passes, real-time flight and gate updates, hotel check-in with mobile keys, and upsells, rich, timely messages in the channel travelers check most. Interactive cards let travelers rebook, add a bag, check in, or get directions in one tap. EaseMyTrip ran an interactive RCS travel campaign that achieved a 4x click-through rate over email and lifted conversions 2.7%, showing how well visual, action-oriented travel content performs on RCS.
Top use cases
- Boarding passes & digital passes, deliver a scannable boarding pass or ticket inside the chat, always to hand in the inbox, supported by RCS transactional agents.
- Flight & trip updates, real-time gate, delay, and rebooking alerts with a one-tap "rebook" or "view options" button when plans change.
- Hotel check-in & stays, booking confirmations, mobile-key and check-in flows, add-on upsells (breakfast, late checkout), and directions, all in one branded thread.
In practice
An airline pushes a gate-change alert with a rebook button; a hotel confirms a stay with mobile key, add-breakfast, and directions buttons. Travelers act instantly without digging through email or an app. EaseMyTrip's interactive RCS campaign delivered 4x the click-through of email and a 2.7% conversion lift, evidence that rich, timely travel messaging converts in the inbox.
Key facts & results
- EaseMyTrip: 4x click-through over email and +2.7% conversions on an interactive RCS campaign.
- RCS transactional agents support boarding passes, gate info, and shipping/appointment updates (Google RBM).
- Travel is time-sensitive and visual, a natural fit for RCS's rich, one-tap format.