| SimplyRCS | TrueDialog | |
|---|---|---|
| Per-message price | $0.0039 per RCS text segment, $0.0150 per card or media message, carrier fees at cost (pricing) | Overage of $0.024, $0.018, $0.015 or $0.012 per message by plan; RCS per-message rate not published; RCS Agents and Long Codes $9.99/mo (TrueDialog pricing, checked 7 October 2026) |
| Go-live time | First verified US send targeted in 2 to 4 weeks | Not published (TrueDialog RCS page, checked 7 October 2026) |
| Who files verification | SimplyRCS files the brand, 10DLC campaigns and RCS sender for you | TrueDialog offers "RCS Agent Registration Help" and says "we guide you through getting your verified profile approved" (TrueDialog RCS page, checked 7 October 2026) |
Competitor figures are taken from TrueDialog's own pages, linked in each cell, and were checked on 7 October 2026.
TrueDialog is an Austin-based, SMS-first business texting platform that lists RCS/RBM on its plans alongside voice, WhatsApp and email. Its pricing page publishes plan overages from $0.024 down to $0.012 per message and RCS Agents and Long Codes at $9.99 a month, but no RCS per-message rate, and its RCS page offers RCS Agent Registration Help without a published timeline. SimplyRCS is a US-only, RCS-led platform with SMS and MMS fallback: $0.0039 per RCS text segment, $0.0150 per card or media message, carrier fees at cost on their own line, and no monthly platform, seat or agent fee. SimplyRCS files the brand, 10DLC campaigns and RCS sender itself and targets a first verified US send in 2 to 4 weeks.
No card. Your brand on a real handset in days. US Tier-1 carrier delivery through Signalmash, on published rates.
TrueDialog is an Austin-based platform with a long track record in US business texting. It is SMS-first, with RCS added alongside voice, WhatsApp, and email, and it deserves credit for genuine pricing transparency, including a dedicated carrier pass-through fees page, an approach SimplyRCS shares and extends.
SimplyRCS vs TrueDialog, line by line.
Every row, both sides. Search to jump to what matters, hover a row to focus it.
| Feature | SimplyRCS | TrueDialog |
|---|---|---|
| SimplyRCS US-only; direct to AT&T, Verizon, T-Mobile | TrueDialog US (Austin-based) | |
| SimplyRCS RCS, SMS, MMS, short code, toll-free, 10DLC, two-way | TrueDialog SMS-first; RCS added; voice, WhatsApp, email | |
| SimplyRCS Yes, bot canvas, blasts, templates, assets | TrueDialog Yes (SMS-first UI) | |
| SimplyRCS Yes, renders as Google Messages before send | TrueDialog Yes | |
| SimplyRCS Yes, shared inbox with routable queues | TrueDialog Yes | |
| SimplyRCS Yes, application and full API, one price | TrueDialog App + API (plan-based) | |
| SimplyRCS REST API, signed webhooks, OpenAPI, self-serve keys | TrueDialog API + docs | |
| SimplyRCS Yes, we prep & submit brand + campaigns for you | TrueDialog RCS Agent Registration Help; guides you through verified-profile approval | |
| SimplyRCS Yes, unified queue with audit trail | TrueDialog Standard | |
| SimplyRCS 2-4 weeks (target) | TrueDialog Not published | |
| SimplyRCS Yes, on the website | TrueDialog Yes, plans, overages and carrier pass-through page; no RCS per-message rate | |
| SimplyRCS Carrier rates, no monthly platform fee; software free | TrueDialog Plan-based + carrier pass-through | |
| SimplyRCS Yes, itemized at checkout, carrier fees on their own line | TrueDialog Yes, pass-through fees page | |
| SimplyRCS $0.0039 text segment; $0.0150 card or media | TrueDialog RCS/RBM available on plans; RCS per-message rate not published | |
| SimplyRCS $250 one-time RCS Sender ID setup and review (support; waived with Premium Support) / $0 to change | TrueDialog Varies by plan | |
| SimplyRCS $0 a month, software free; email support free, Premium Support optional at $250/mo | TrueDialog Plan-based; RCS Agents and Long Codes $9.99/mo |
Where the two differ.
Weigh both sides. The bar shows how the reasons stack up.
- RCS-led, not SMS-first, the full rich-card, carousel, and two-way experience is the product, not an add-on.
- White-glove carrier approval with a tracked submission queue.
- API and app at the same price, with every feature included.
- An RCS text with reply buttons priced the same as an SMS, and every RCS message type published on the billing page.
- We match TrueDialog’s pass-through transparency and itemize taxes and surcharges at checkout.
A comparison that only lists our strengths is not worth reading. These are things TrueDialog offers that SimplyRCS does not, stated as facts.
- Voice, WhatsApp and email channels on the same platform as SMS and RCS.
- A dedicated public page listing the carrier pass-through fees it charges.
- A long-established, SMS-first dashboard, with RCS/RBM available on its plans.
What TrueDialog charges for RCS
TrueDialog publishes plan-based pricing and a carrier pass-through page, which puts it ahead of most of this category on transparency. RCS specifically is the exception: its pricing page lists "RCS/RBM available" on plans but publishes no RCS per-message rate, so the part you most need for a budget is the part you have to ask for.
| What you are billed for | TrueDialog | SimplyRCS |
|---|---|---|
| Per-message RCS rate | Not published | $0.0039 per text segment, $0.0150 per card or media message |
| RCS Agent | RCS Agents and Long Codes $9.99/month, published | None; software free, no monthly agent fee |
| Plan fee | Plan-based, published | None |
| Carrier fees | Passed through, documented publicly | Passed through at cost, on their own line |
| Overage | $0.024, $0.018, $0.015 or $0.012 per message, by plan | Same rate at any volume |
Checked on 7 October 2026 against TrueDialog's published pricing. Verify current pricing with TrueDialog directly.
TrueDialog's $9.99 monthly fee for RCS Agents and Long Codes is low, and SimplyRCS charges no monthly agent fee at all, only a one-time $250 sender setup. What neither agent fee tells you is the per-message RCS rate, which is where the money actually goes at any real volume: a programme sending 100,000 rich messages a month will spend far more on messages than on agents, so a published agent fee beside an unpublished message rate is the less important half of the comparison being the visible one.
So the question to put to them is simply the missing number, asked as two: the rich text rate and the rich media rate, and whether those are billed per segment or per message. With those you can compare directly against our two published rates, $0.0039 per text segment and $0.0150 for a card or a message carrying media, both on the pricing page. Our surcharge method is in billing transparency.
What migration involves
TrueDialog's pricing bundles RCS Agents and Long Codes at $9.99 a month. Those long codes port to SimplyRCS through standard US number portability, and any toll-free numbers or short codes on the account move as well, toll-free by a RespOrg change and short codes through a carrier migration. What does not move with a number is the paperwork: 10DLC brand and campaign registrations and the verified RCS agent are tied to the provider that filed them, so the profile TrueDialog guided through approval stays with TrueDialog, and SimplyRCS re-files the brand, campaigns and RCS sender for you.
Both providers run in parallel during cutover, and SimplyRCS makes no overlap charge for that period. Long codes and toll-free numbers carry no carrier migration fee. Short-code migrations carry carrier-set fees, passed through at cost: $500 for T-Mobile, $250 for Verizon and $150 for Claro.
A US business that wants RCS as the centerpiece, rich, branded, two-way, with carrier approval handled and one transparent bill, rather than an SMS-first platform where RCS is one option among many. Common in US retail and e-commerce. Comparing other US platforms? See SimplyRCS vs Twilio and SimplyRCS vs Bandwidth.
SimplyRCS vs TrueDialog, answered.
Is TrueDialog RCS-first?
No, it’s SMS-first with RCS added. SimplyRCS is RCS-led and multi-channel.
Does TrueDialog show carrier fees?
Yes, it publishes a carrier pass-through page, which we respect. SimplyRCS itemizes the same fees and taxes at checkout.
Why choose SimplyRCS over TrueDialog?
If RCS is your priority and you want carrier approval handled and the API priced like the app, SimplyRCS is purpose-built for that.
Is SimplyRCS a good TrueDialog alternative for RCS?
If RCS is your priority, yes. TrueDialog is SMS-first with RCS added among voice, WhatsApp, and email; SimplyRCS makes RCS the core, with rich cards, carousels, and two-way as the default, plus white-glove carrier approval.
How does SimplyRCS pricing compare to TrueDialog?
Both are transparent, which is rare. TrueDialog publishes plan-based pricing, per-message overages of $0.024 down to $0.012 by plan, RCS Agents and Long Codes at $9.99 a month and a carrier pass-through page, but no RCS per-message rate; SimplyRCS charges carrier rates with no monthly or platform fee and every surcharge itemized at checkout.
Compare SimplyRCS with someone else.
Every head-to-head we publish, including the one you are reading. Weighing the whole field rather than one rival? SimplyRCS alternatives puts all ten providers on one page.
SimplyRCS vs. other providers
All competitor names are trademarks of their respective owners. Competitor figures come from each provider's own published pages, with the date each was checked beside it; verify current details with the provider.
TrueDialog is a fine platform. If you want it handled for you, that’s SimplyRCS.
Verified RCS live in weeks, with the app, API, and carrier approval handled for you, at published rates. Pick where you want to start.
Book a demo
See verified, branded RCS running on a real phone, your logo, your name, your flows, with our team walking you through it.
Free sender ID test
We verify a test sender with your name and logo and add your team’s phones, so you see your brand on a message before you commit. No card.
Get a migration quote
A line-for-line quote against your current TrueDialog bill. We port your numbers and re-file your registrations, you keep both running until you cut over.