| SimplyRCS | HeyMarket | |
|---|---|---|
| Per-message price | $0.0039 per RCS text segment, $0.0150 per card or media message, carrier fees at cost (pricing) | RCS Standard 1 credit per segment, Branded RCS 3 credits per segment (outbound and inbound); credits $0.03 down to $0.015 by volume; additional one-time and recurring RCS fees, amounts not published (HeyMarket pricing, checked 7 October 2026) |
| Go-live time | First verified US send targeted in 2 to 4 weeks | "Typically 6-10 weeks" for RCS verification (HeyMarket pricing, checked 7 October 2026) |
| Who files verification | SimplyRCS files the brand, 10DLC campaigns and RCS sender for you | Not published on its pricing page, which says the registration "must be vetted and approved by carrier partners" (HeyMarket pricing, checked 7 October 2026) |
Competitor figures are taken from HeyMarket's own pages, linked in each cell, and were checked on 7 October 2026.
HeyMarket is a per-seat shared texting inbox carrying SMS, email, WhatsApp and social channels, with RCS available only on its annual Plus, Pro and Enterprise plans. RCS is metered in credits: RCS Standard at 1 credit per segment and Branded RCS at 3 credits per segment, outbound and inbound, credits costing $0.03 down to $0.015 by volume, plus unpublished one-time and recurring RCS fees. Its pricing page says verification typically takes 6 to 10 weeks. SimplyRCS is a US-only, RCS-led platform with no seats and no monthly platform fee: $0.0039 per RCS text segment, $0.0150 per card or media message, carrier fees at cost. SimplyRCS files the brand, 10DLC campaigns and RCS sender and targets a first verified US send in 2 to 4 weeks.
No card. Your brand on a real handset in days. US Tier-1 carrier delivery through Signalmash, on published rates.
HeyMarket is a business texting inbox sold per user: shared inboxes, templates, tags, reminders, campaigns and automations on the higher plans, and integrations with HubSpot, Salesforce, Microsoft Teams and Zapier. It carries SMS, MMS, email, WhatsApp, Apple Messages for Business, social channels and, on its annual Plus, Pro and Enterprise plans, RCS, all metered in one credit currency. Its pricing page is clear about how RCS is metered, which makes it a fair comparison: the credit cost of each RCS message type and the credit price range are published, the page states that RCS carries additional one-time and recurring fees, though not their amounts, and it says plainly that verification typically takes six to ten weeks.
SimplyRCS vs HeyMarket, line by line.
Every row, both sides. Search to jump to what matters, hover a row to focus it.
| Feature | SimplyRCS | HeyMarket |
|---|---|---|
| SimplyRCS US-only; direct to AT&T, Verizon, T-Mobile | HeyMarket US-focused inbox; WhatsApp and email add reach | |
| SimplyRCS Yes, verified sender with rich cards, carousels, suggested actions | HeyMarket Yes, on annual Plus, Pro and Enterprise plans, after sender registration and carrier verification (RCS Standard and Branded RCS) | |
| SimplyRCS RCS, SMS, MMS, short code, toll-free, 10DLC, two-way | HeyMarket SMS, MMS, RCS, email, WhatsApp, Apple Messages for Business, Facebook, Instagram, webchat | |
| SimplyRCS Yes, bot canvas, blasts, templates, assets | HeyMarket Lists and campaigns from the Plus plan; automations | |
| SimplyRCS Yes, describe the bot in plain English; agent answers only from approved content | HeyMarket AI Essentials on Plus, AI Advanced on Pro; AI agent billed in credits | |
| SimplyRCS Yes, shared inbox with routable queues | HeyMarket Yes, the core product | |
| SimplyRCS Yes, application and full API, one price | HeyMarket API access on the Pro plan only | |
| SimplyRCS REST API, signed webhooks, OpenAPI, self-serve keys | HeyMarket API and webhooks on Pro | |
| SimplyRCS Yes, we prep and submit Google verification, brand and campaigns for you | HeyMarket Self-service RCS registration wizard in its help centre, routed through Twilio review, with a CSM to chase it | |
| SimplyRCS 2-4 weeks to a first verified RCS send (target) | HeyMarket Typically 6-10 weeks for RCS verification, per HeyMarket's pricing page | |
| SimplyRCS Yes, per message, on the website | HeyMarket Yes, per seat and per credit; RCS registration fee amounts not published | |
| SimplyRCS Carrier rates, no monthly platform fee; software free | HeyMarket Per user per month, plus message credits | |
| SimplyRCS Yes, itemized at checkout, carrier fees on their own line | HeyMarket Additional one-time and recurring RCS fees, amounts not published; A2P surcharges apply on fallback | |
| SimplyRCS $0.0039 text segment; $0.0150 card or media | HeyMarket RCS Standard 1 credit per segment; Branded RCS 3 credits per segment | |
| SimplyRCS Billed at the same published rate | HeyMarket RCS inbound debited at the same credit rate as outbound | |
| SimplyRCS None; no minimums | HeyMarket Monthly or annual; RCS on annual plans only | |
| SimplyRCS Free email support; optional Premium Support with a dedicated expert | HeyMarket Email on Standard; live chat from Plus; extended support hours on Pro and Enterprise |
Where the two differ.
Weigh both sides. The bar shows how the reasons stack up.
- RCS-led pricing: $0.0039 per text segment and $0.0150 per card or media message, against $0.015 to $0.03 and $0.045 to $0.09 per segment in credits.
- Google sender verification and 10DLC filed for you, targeting two to four weeks rather than six to ten.
- No monthly platform fee and no seats: a ten-person team costs the same as a one-person team.
- An AI bot builder that works from plain English, with the agent grounded in approved content, included in the free software rather than billed in credits.
- Full API, signed webhooks and an MCP server included at the same price as the app, not gated to a top plan.
A comparison that only lists our strengths is not worth reading. These are things HeyMarket offers that SimplyRCS does not, stated as facts.
- A per-seat shared team inbox with tags, reminders and native CRM sync for HubSpot, Salesforce, Microsoft Teams and Zapier.
- Apple Messages for Business, WhatsApp, email, Facebook, Instagram and webchat in the same inbox as SMS and RCS.
- One credit currency that meters every channel, including AI agent replies.
What HeyMarket charges for RCS
HeyMarket bills two things: seats and credits. Seats are priced per user per month on its Standard, Plus and Pro plans, Enterprise is quoted, and RCS is available only on the annual Plus, Pro and Enterprise plans. Messages are credits, priced from $0.03 down to $0.015 each depending on volume, and the credit table on the pricing page sets the exchange rate by channel.
| What you are billed for | HeyMarket | SimplyRCS |
|---|---|---|
| Platform | Per-seat monthly plans; RCS on annual Plus, Pro and Enterprise only; Enterprise quoted | Software free; no monthly platform fee, no seats |
| SMS | Billed in credits | $0.0039 per segment |
| RCS Standard (rich text, chips, buttons) | 1 credit per segment: $0.015 to $0.03 | $0.0039 per 160-byte segment |
| Branded RCS (rich media, carousels) | 3 credits per segment, outbound and inbound: $0.045 to $0.09 | $0.0150 per message |
| MMS | Billed in credits | $0.0150 per message |
| AI agent replies | Billed in credits | Bots included in the free software |
| RCS sender registration | Additional one-time and recurring fees, amounts not published | One-time $250 RCS Sender ID setup and review per sender; carrier fees passed through at cost; we file |
| Fallback to SMS or MMS | Billed at the SMS or MMS rate plus A2P surcharges | Billed at the SMS or MMS rate, carrier fees at cost |
Checked on 7 October 2026 against HeyMarket's pricing page. The registration process described below is from its help centre guides to RCS on HeyMarket and registering an RCS sender, read on 9 September 2026. Credit prices vary by volume; verify current pricing with HeyMarket directly.
The per-message gap is the story. At HeyMarket's published credit prices an RCS Standard segment costs $0.015 to $0.03, four to eight times SimplyRCS's $0.0039, and a Branded RCS segment costs $0.045 to $0.09, three to six times the $0.0150 SimplyRCS charges for a whole card or media message. Branded RCS is charged per segment and on inbound as well as outbound. The fixed side points the same way: HeyMarket charges per seat plus RCS fees it does not price publicly, while SimplyRCS has no monthly platform fee or seats, only a one-time $250 RCS Sender ID setup and review. HeyMarket's help centre also ties one RCS agent to each phone number, so a business with separate support and sales numbers pays the registration fees twice.
The other difference is who does the registration. HeyMarket's wizard is well documented, and a customer success manager helps it along, but you fill in the authorised representative, use case, business registration and compliance links yourself, the submission goes through Twilio's review and then carrier and Google verification, and its pricing page says verification typically takes six to ten weeks. SimplyRCS prepares and files the same registrations in-house from one set of documents and targets a first verified send in two to four weeks. Which RCS providers handle Google sender verification and 10DLC for you sets the two models side by side.
What migration involves
HeyMarket runs on long codes and toll-free numbers. Long codes port to SimplyRCS through standard US number portability and toll-free numbers move by a RespOrg change. The registrations do not move with them: 10DLC brand and campaign registrations and the verified RCS agent are tied to the provider that filed them, and HeyMarket ties one RCS agent to each phone number, so SimplyRCS re-files the brand, campaigns and RCS sender for you rather than you repeating its registration wizard.
Both providers run in parallel during cutover, and SimplyRCS makes no overlap charge for that period. Long codes and toll-free numbers carry no carrier migration fee. If a short code is part of the programme, its migration carries carrier-set fees, passed through at cost: $500 for T-Mobile, $250 for Verizon and $150 for Claro.
A US business that wants verified RCS to be the channel rather than a credit line inside an inbox: campaigns with rich cards and carousels, a bot that handles bookings or orders, and a bill that scales with messages rather than seats, with the carrier paperwork handled. Comparing the other texting-app pattern? See SimplyRCS vs EZ Texting, and for the SMS-first platform with RCS added, SimplyRCS vs TrueDialog.
SimplyRCS vs HeyMarket, answered.
Does HeyMarket support RCS?
Yes, on its annual Plus, Pro and Enterprise plans. HeyMarket lists RCS Standard and Branded RCS in its credit table and documents an RCS sender registration wizard in its help centre. Sending requires a verified sender, which its pricing page says typically takes six to ten weeks. SimplyRCS files that verification for you with a two-to-four-week target.
How much does RCS cost on HeyMarket?
RCS Standard is one credit per segment and Branded RCS three credits per segment, outbound and inbound; with credits priced from $0.03 down to $0.015 by volume, that is $0.015 to $0.03 and $0.045 to $0.09 per segment. HeyMarket also lists additional one-time and recurring RCS fees without publishing the amounts. SimplyRCS charges $0.0039 per RCS text segment and $0.0150 per card or media message, passes carrier fees through at cost, and charges a one-time $250 sender setup with no monthly platform fee.
Is SimplyRCS cheaper than HeyMarket?
Per message, by three to eight times on the published rates. Per month as well, because SimplyRCS has no monthly or per-seat fee. The one fixed charge is a one-time $250 RCS Sender ID setup and review.
Who files RCS registration on HeyMarket?
You do, through the wizard at Admin, Compliance, RCS Registration: authorised representative, sender identity, use case, business registration and compliance links. The submission goes to Twilio review, then carrier and Google verification, with a HeyMarket customer success manager following it. SimplyRCS prepares and submits the same filings for you.
Can I move from HeyMarket to SimplyRCS and keep my number?
Yes. Long codes port through standard US number portability and toll-free numbers move by a RespOrg change. Your 10DLC campaigns and verified RCS agent are tied to the provider that filed them, so SimplyRCS re-files them and runs in parallel until cutover. Porting a number to a new messaging provider covers the steps.
Compare SimplyRCS with someone else.
Every head-to-head we publish, including the one you are reading. Weighing the whole field rather than one rival? SimplyRCS alternatives puts all ten providers on one page.
SimplyRCS vs. other providers
All competitor names are trademarks of their respective owners. Competitor figures come from each provider's own published pages, with the date each was checked beside it; verify current details with the provider.
HeyMarket is a fine platform. If you want it handled for you, that’s SimplyRCS.
Verified RCS live in weeks, with the app, API, and carrier approval handled for you, at published rates. Pick where you want to start.
Book a demo
See verified, branded RCS running on a real phone, your logo, your name, your flows, with our team walking you through it.
Free sender ID test
We verify a test sender with your name and logo and add your team’s phones, so you see your brand on a message before you commit. No card.
Get a migration quote
A line-for-line quote against your current HeyMarket bill. We port your numbers and re-file your registrations, you keep both running until you cut over.